Becoming visible online, communicating clearly to the wider network and positioning the personal brand by establishing authority within an area of expertise takes courage and an initial investment in time.
Over the last 2 years, I’ve seen colleagues and clients get stuck in limiting thinking patterns when taking on LinkedIn.
This pattern is disabling some of them from expanding their number of contacts, asking for recommendations as well as moving into a more proactive, influential mode.
As a result, they are not in a position to leverage the great collaboration and business intelligence features within LinkedIn.
I’m currently facilitating a LifeVille group coaching game on the topic of effective use of LinkedIn to position the personal brand. 4 days into the game, I observe the majority of the players challenge themselves, share insights and inspire each other. As the coach, it’s my role to facilitate the game and encourage everyone to build skills, explore new territory and get the results they are playing for. A new community is emerging out of the team’s total effort.
Why they decided to join a game and not simply complete a long list of TO DOs when taking on LinkedIn? The gamification of real life challenges seems attractive to more and more people: We like getting inspired. We love getting insights. And we feel great when an opportunity is given to share our knowledge with others. So, instead of ticking off your TO DO list, think about what you can do to turn your current real life challenge into a game and involve your different environments to succeed.