Personal Brand Analysis
Career Progress
Personal Branding-Personal Growth
Social Business Coaching
Personal Brand Analysis
The below statements are collected from the personal brand analysis facilitated by Karin Sandin & Per Frykman, “Du – ett varumärke“ during the summer of 2010 and based upon the responses from 11 clients and colleagues:
Katy is fully engaged in developing other people pursuing their goals, and she sees potential in every person. Driven by passion, she helps people see things from new perspectives and gain new, exciting insights. She is determined to provide high value to her clients.
Katy comes across as professional, creative and very passionate about new possibilities. Her background from various leadership positions in an international business climate has given her solid experience from the field. This experience mixed with her natural warmth and confidence provides interesting prerequisites for eminent coaching.
Katy is seen as a bold person who demonstrates generosity, empathy and a positive attitude. She is perceived as a solid listener using humor in an inspirational way. Whilst maintaining an open and allowing climate, she still has the courage to ask the tough questions to get results. Katy shares her knowledge in an inspirational and passionate way.
Career Progress
(JA, female, age 34, Project Manager & Entrepreneur in process)
“Katy has inspired and cheered me into action on my ideas for a new, entrepreneurial career. She has enabled me to look ahead and tracked my commitments. I have become clearer of my progress towards my ultimate goal when I’ve struggled to acknowledge own results in the process.
Now, I’m encouraged by my progress and more confident that I’ll get the results I’m playing for. As an example, I’m now attending a class targeting upcoming entrepreneurs. As a coach, Katy comes across as serious and professional in an inspirational way. I consider Katy as taking the lead within her area of coaching, and I’m excited to be part of it.”
(EB, female, age 45, Coach & Entrepreneur)
“Katy helped me develop a strategy for transforming my business into my area of passion. She supported me in overcoming constraints in my efforts in becoming successful in sales. Moreover, she worked with me to enable a very important business decision.
In working with Katy, I’ve become much clearer on what I really want, and subsequently what I need to do to get there. I realize that I’m more resourceful than I thought and that the goal of my dreams not is as far away as I thought.
Katy possesses the great combination of “body & mind”, i e she is capable of merging the logic with the emotions and letting me as a client gain insights of true knowledge. In my opinion, she used a variety of techniques successfully in supporting my learning experience. I have great confidence in Katy as a coach.”
MS (female, age 40, civil servant)
“After 21 years in the same company, I have taken a bold step and made my decision to resign and start a new career within another company. I am full of excitement, looking forward to new job responsibilities, new facilities, new colleagues and a new, (and higher!) salary level than in the past. I feel confident and inspired because I will be in a position to share my experience with my manager and colleagues, an experience being valued! As my coach, Katy has supported me strongly in building my confidence and giving me tools to make this key decision in my life.”
(NS, male, age 36, IT Consultant)
“Being coached by Katy feels safe and truly joyful! I feel energized after each coaching session, and I take away not only joy, but also challenges and motivation. There have been numerous moments of laughter during our dialogue, and these moments have been instrumental for me in taking on the challenging parts. After a few meetings with Katy, I’m now in a position to take action on things I’ve wanted for years, but never had the courage to initiate by myself only. I can highly recommend Katy as a coach if you’re facing a similar situation!”
Personal Branding-Personal Growth
(JF, female, age 29, Financial Analyst)
“I decided to hire a coach to learn new techniques on how to interpret my personal relationship environments. Specifically, I’ve gained new and strong insights on why I feel and think in certain patterns when it comes to different situations with friends of mine. I’ve developed skills in how to reflect and learn from my experiences, and I feel confident in the fact that my options are more visible to me, both privately but also professionally. I’ve learnt not to take things so personal, and this means that I do not feel so bad about the reaction of other people anymore, now I’m more curious! My coach helped me by providing other perspectives and challenged my beliefs and my ability to reflect without judgement. In short, the coaching sessions have helped me to allow emotions and thoughts, not automatically judge myself and people around me.”
CS (female, age 35, 1st line manager)
”My coaching dialogue with Katy exceeded my expectations for short term accomplishments. I’ve gained substantial insights to who I want to be in specific situations, my strengths and some of my areas for improvement. I feel much more aware of how I am perceived by others, how I react in different situations and not at least why I react the way I do. Katy is good at asking the key questions triggering my reflections, she initiates the thought process and helps identify keywords enabling me to find a useful structure. I recommend Katy as a coach to anyone who wants to challenge themselves on these topics”.
JW (male, age 34, unemployed)
“My meetings with Katy as my coach has made me think boldly about alternative possibilities when looking for a new job or profession. I’m now in a better position to put words on things I’ve kept inside but not expressed explicitly for various reasons. Things I’m good at, positive contributions and what I want to become. The meetings with Katy has made me understand how important the workplace environment it to me. Another big insight of mine is that I will not put a lot of prestige into things I used to do, I consider myself much more open now to new, alternative careers.”
Social Business Coaching
The LifeVille game “Boost Your Personal Brand by Linking In” was introduced in January 2011 and took place from February 8 – March 8, 2011.
Here is what some of the players thought about the journey:
Harriet Fagerholm, (Owner, Facilitator in Empowerment, emotional dynamics, co-creation and consciousness at CoCreate Life, Helsinki, Finland)
“Katy was able to get me really motivated to learn about the possibilities of using LinkedIn as a strategic tool in developing my business. She opened up new doors, new thinking and her coaching was inspiring with good clear materials. I look forward to working with her again and my business definetly needs her knowledge.”
Mikaela Neuman, (Project Manager at Bastet Business AB, Stockholm, Sweden)
“Katy has opened my eyes for using LinkedIn as a strategic business tool on a daily basis. It is a start of a new journey and so much more than a CV online.
By attending her webinar course together with study buddies, I have made personal progress and gained “hot” knowledge how to benefit from LinkedIn – big words from a technical “late adopter” as me. Katy is a great inspirer and role model to me.”
MY BLOG
- From limiting to instrumental beliefs
- When you do not know what you want professionally
- Stop doing, start playing: Gamify your real life challenge!
- Are You an Opportunity Magnet?
- What can you achieve when stretching yourself by 10 percent?
- Overwhelmed by inspirational TO DOs? Mindful decluttering time!













